ViewCraft · Our Services

ViewCraft's consultants and info-cartographers help me organize and maintain a complex network-based business model.

--Patricia Karlin, Chief Executive Officer
Silk Parasol Corporation

Information Cartography^SM can be applied in many ways. Below are some of the ways ViewCraft's information cartographers can assist you.

Assessments

Before you know where you are going it helps to know where you are. ViewCraft applies information cartography to develop a clear view of the current situation, identify indicators that describe the current system and place those indicators within a multi-dimensional visual context. The final product is not just a report, but a dynamic lens that allows you to focus on the areas of interest to you.

Communication

In complex situations, communicating perspectives and information becomes extremely difficult. We use information cartography to identify audiences and storyboard messages that are clear and understandable. This helps people grasp even the most complex issues and perspectives from multiple vantage-points to get everyone on a common "same page."

Multimedia Communication Tools

With the storyboard developed, we are able to create multimedia presentations in diverse formats for specific audiences. Examples of these communication tools are interactive business plans and investor presentations which do more than just deliver information - they stimulate dialogue and increase understanding.

"Road Map" Strategic Planning

Why would you want to take off on a journey without a map? Effective strategic planning requires integrating multiple perspectives and disparate information into a commonly defined context. Our info-cartographers work with everyone in your knowledge network to map this complex terrain, allowing a business or organization to see elements such as markets, regulations, suppliers, competitors and world events as they relate to each other. With the context mapped out, strategic plans become easier to create, communicate and implement.

Collaborative Planning

It can be difficult to agree when many stakeholders are part of the process. Our info-cartographers are experts at supporting and enhancing the art of multi-stakeholder collaboration and planning. We work with our clients to develop a common lens where all perspectives are incorporated to create a visual "same page". Then we use our tools and methods to accelerate and improve teamwork and collaboration.

Conflict Cartography^SM

Conflict Cartography^SM is an illustration and information management process that combines info-cartography with state of the art conflict resolution methods. This method is especially valuable in complicated, multi-stakeholder dispute resolution processes where participants need to find common ground and reach agreement.

To read more about conflict cartography, view our white paper "Conflict Cartography: A Methodology Designed to Support the Efficient and Effective Resolution of Complex, Multi-Stakeholder Conflicts".

Policy Development

These days, policy makers are challenged to make decisions amidst increasingly complicated issues. This amplified complexity can lead to decisions made "out of context" which often generates conflict and can create unsatisfactory piecemeal solutions. ViewCraft applies Information Cartography^SM to help policy makers look at the issues in-context, from multiple perspectives. This foundation of understanding allows policy makers to develop and implement comprehensive policies that can lead to legacy of long-term solutions.